According to Manchester United, “the strategic collaboration will create unique events and experiences for Manchester United fans at Old Trafford and around the world, powered by the premium performance that Snapdragon platforms deliver.”

Manchester United and American chipmaker Qualcomm Technologies have announced a multi-year global strategic partnership. The collaboration will feature the Snapdragon brand which is trusted and widely recognised in the chip industry. Snapdragon powers various global premium smartphones, PCs, gaming gadgets etc.

Victoria Timpson, CEO Alliances and Partnerships at Manchester United said, “Snapdragon platforms will enable ground breaking experiences for fans across the globe, deepening their engagement with the football club they love.”

Don McGuire, SVP of Qualcomm said, “We are proud to bring the power of Snapdragon together with one of the most iconic names in world sport. We look forward to showcasing Snapdragon to Manchester United fans everywhere and joining the new era of technology innovation at Old Trafford.”